– WE CREATE SMART, GOOD LOOKING THINGS!

Concrete is a renowned Fashion Brand for Men & Kids. It was created in 1989 with one goal in mind, to bring high-end, elegant formal and casual attire into the local market.

Late after its inception, the raw denim and cotton offerings rapidly evolved to a full-suit apparel collection for Men & Kids.

Throughout the years, the brand has maintained a strong sense of its original roots and elegant taste.

Concrete has contributed greatly to the region’s Apparel landscape, and put locally-rooted fashion brands on the international map.

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CHALLENGE

Concrete's online store had an outdated design, limited visual content, and lacked mobile responsiveness, falling short of the brand's image as a leader in Men & Kids’ Fashion. Link TSP redesigned the UI/UX from scratch to enhance the store's interface and user experience.

The new design has a set of goals, which are:

1- Preserving Brand Identity
Blend Concrete's classical and modern elements for a seamless shopping experience.

2- Channels Integration
Centralize inventory, customer data, orders, and shipping management while integrating payment gateways for streamlined operations and scalability.

The Solution

Cost savings

$500k+

New customers

2500/y

Conversion

+60%

THE STRATEGY

Link TSP collaborated with Concrete to develop a maturity model, outlining a roadmap to enhance their digital commerce presence. By leveraging expertise and advanced technology, Link TSP designed a tailored solution that elevated Concrete’s competitiveness locally and globally while ensuring seamless service.

EXECUTION

1. Deploying Xretail Unified Commerce V4.3

Link TSP implemented a fully automated platform integrating:

  • POS: Real-time sync of inventory, orders, and customer data across channels.
  • Payment Gateway: Multiple payment options for convenience.
  • Shipping: Automated order notifications sent directly to couriers.
2. Tailored Design

A sleek, mobile-friendly UI enhanced customer experience, with tools for high-quality product media and a new tailoring service for personalization.

THE RESULTS

1. Sales Growth

Concrete’s online store, launched in February 2020, ensured steady sales growth during the COVID-19 lockdown, outperforming average physical store sales.

2. Cost Efficiency

Xretail’s unified system reduced costs by streamlining operations, cutting store rents, payroll, and manual work.

3. Improved Customer Experience

Concrete expanded its reach, improved segmentation, and delivered personalized, seamless experiences across all channels with Xretail’s tools

Solutions

Omnichannel
Loyalty

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Pico

“Link TSP demonstrated a deep understanding of our business needs, delivering an app that provides a seamless shopping experience. The dispatcher app has been a game-changer, boosting engagement and streamlining operations. Their expertise in digital transformation, professionalism, and attention to detail made the process smooth and efficient. We highly recommend Link TSP to any business looking to innovate and elevate their digital presence!”

Blue Apple

“From start to finish, Link TSP team demonstrated a deep understanding of our business needs, ensuring the app was designed and developed to provide a seamless shopping experience for our customers. The app has been a game-changer for us, especially with the dispatcher app being so good, enhancing customer engagement and streamlining our operations. Link TSP's expertise in digital transformation truly stands out, and we couldn’t be happier with the results. Their professionalism, attention to detail, and commitment to delivering high-quality solutions made the entire process smooth and efficient. We highly recommend Link TSP to any business looking to innovate and elevate their digital presence with exceptional service!”

Etoile

"From the moment we got our Omni-channel launched with Link TSP, our sales started growing a growth better than expected, our app. became the 2nd most downloaded on App Store and we were able to reach new customers and get to new markets easily. Overall, this is one of the most successful steps we've taken for Etoile.”

La Poire

"Using Link TSP's technologies we were able to expand digitally with the presence we desired for the brand…At La Poire we care about our customer experience and the brand image & history and with Link TSP we were able to get the best outcome for all!"

Concrete

"LinkTSP's consultants are amazing. They helped us unlock our online potential. We have experienced great growth due to their progressive approach."

Crocs

"Link TSP's team is super knowledgeable & always willing to help. They gave us guidance & support in improving our online presence which resulted in YOY growth. I would highly recommend Link TSP to anyone looking to unlock their potential online and offline."