1- Boost in Sales, Even During Difficult Times
Since the website’s launch on February 2020, online sales have been on the rise, steadily increasing.
Concrete has been lucky to have their online store up and running by the early time of COVID-19 outbreak when all Concrete stores had to shut down.
That way, Concrete managed to continue serving their customers, and achieved a steady sales growth, with last three months sales on the way to exceed maximum sales of an average physical store.
2- Cost Reduction
Xretail’s unified commerce solutions have made it not only easier in business management, but also more cost effective. As a result of unified operation, a change in single channel now affects other channels seamlessly.
Hence, there is no need to do manual or double work in handling different systems speaking different languages. This has been the keyword when it comes to minimizing human interference between systems.
Moreover, Xretail helped Concrete to achieve an efficient cost reduction, cutting cost spent in store rent, staff payroll, and facilities expenses in physical stores.
3- Better Customer Reach and Experience
Thanks to the strong Marketing capabilities and integration tools Xretail have, the Marketing team in Concrete eventually had the tools needed to increase customer reach beyond their on-ground existence. Now Concrete can deliver to areas where they didn’t have customers before. Moreover, Concrete are now able to better define their customer segmentation through the insightful demographics the system provides. Thanks to advanced Marketing capabilities Xretail provides. This enables Concrete now to use their segmented customer database for remarketing activities, better engagement with customers and better retention rates.
Not to mention, Concrete customers can start enjoying a unique customer experience through XRetail’s unified platform. One that sets the brand apart from its nearest competitors. Concrete customers are currently able to receive fully personalized experience, tailored just for them.
A customer is stored into the system once, and similarly perceived across all digital and physical channels, where they can order from one channel and return it in through another, or receive a promotion for the next order on the other channel.
36 Country Sites Launches
+60% YOY ECommerce Growth
$4B Digital Commerce Growth Annually
#36 2019 Top 1000 Internet Retailer Rank